COOCO is a bag-focused brand developed by Koo Co., Ltd. Based in Sumida, Tokyo, it offers bags for everyday use, both on and off duty, with “subtle trendiness,” “functionality,” and “everyday appeal” as its keywords. The brand aims to add fun and brightness to outfits, and sometimes a touch of maturity.
Concept
“Subtle trendiness,” “functionality,” and “everyday appeal” are the brand’s keywords. The brand aims to be a pleasing touch that brings fun and brightness to outfits in any everyday setting, on or off duty, and sometimes a sense of maturity. It is a BAG brand that conveys this intention.