Corum

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Country: Switzerland
Founded: 1955 1950s
Category: Watches
Related brands: Watches brands founded in the 1950s Watches brands from Switzerland

Overview

Tagline

Risk is the reward

Corum is a luxury watch brand founded in 1955 in La Chaux-de-Fonds, Switzerland, by René Bannwart and Gaston Ries. It unveiled its first watch in 1956 and continues to create avant-garde, technology-focused watches guided by creativity and boldness. Its collections include Admiral, Golden Bridge, Bubble, Heritage, and LAB, and the brand stands out for its distinctive presentation of mechanisms and fine watchmaking.

Concept

Since 1955, CORUM has adopted creativity and boldness as its guiding principles.

Corum characteristics

Main traits of Corum

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Corum relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.