CPG is a new label launched in November 2022 by Tokyo-based F-LAGSTUF-F. Its name is an abbreviation of “Custom Performance Gear,” and it is developed by the parent brand’s designer, Yasuyuki Murayama. Centered on fashion gear designed to make everyday life more comfortable, it proposes performance wear incorporating fashion, culture, and vintage. It aims to provide borderless support for Japan’s four seasons, climate, and daily life, and offers functional apparel, pants, bags, caps, and more.
Concept
Customizes fashion and gear to make everyday life more comfortable, providing daily, borderless support across the four seasons, climate, and daily life. Develops performance wear centered on fashion, culture, and vintage.