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F-LAGSTUF-F

F-LAGSTUF-F

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Country: Japan
Founded: 2014 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

F-LAGSTUF-F is a Japanese fashion brand launched in Tokyo in 2014 by designer Yasuyuki Murayama. Drawing on music, street culture, and vintage American culture, it offers apparel and accessories centered on menswear. With “An uncategorizable genre” (borderless creation unconstrained by anything) as its concept, the brand is known for graphic pieces inspired by military and outdoor elements and 1980s–1990s culture. It also develops collaborations with anime, films, and music, and is stocked in Japan and internationally as a Tokyo-based streetwear brand.

Concept

An uncategorizable genre (borderless creation unconstrained by anything)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2019-2022

Year Brand Category Description

2019

DELIVERY HELLS

Sub-brand

Clothing

A spin-off line with strongly themed graphics

DELIVERY HELLS is a spin-off label that was developed as an internal line of F-LAGSTUF-F b

DELIVERY HELLS is a spin-off label that was developed as an internal line of F-LAGSTUF-F before releasing products under its own name. BEAMS T describes how it began as one line within F-LAGSTUF-F and became a brand. As part of the parent brand’s cross-cultural development, motifs such as shunga, “Hell Express Delivery,” and American classics are brought together in prints on T-shirts and hoodies, clearly establishing a visual theme. In contrast to CPG, which centers on functionality and everyday gear, DELIVERY HELLS is positioned as a line that foregrounds Japanese imagery and American classic graphics.

2022

CPG

Sub-brand

Clothing

A gear line focused on everyday use and functionality

CPG is a derivative label launched by F-LAGSTUF-F in 2022 under the name “Custom Performan

CPG is a derivative label launched by F-LAGSTUF-F in 2022 under the name “Custom Performance Gear by F-LAGSTUF-F.” While the parent brand offers a broad range of clothing and graphics incorporating cultures such as art, music, anime, and vintage, CPG carries on that background while integrating functionality for everyday comfort into clothing and gear. Its offerings include water-repellent nylon outerwear, items with storage pockets, cargo pants, and bags, and it continues to appear as a separate category in the current official online store. Whereas DELIVERY HELLS handles more thematic print expressions, CPG is positioned as a line that reinforces everyday practicality.

2019 Sub-brand

DELIVERY HELLS

Clothing

A spin-off line with strongly themed graphics

DELIVERY HELLS is a spin-off label that was developed as an internal line of F-LAGSTUF-F b