Tagline
New clothes, a new me / New prices, a new CRAFT STANDARD BOUTIQUE
CRAFT STANDARD BOUTIQUE is a casual brand for men and women launched by Stripe International Co., Ltd. in spring 2019. It combines French and American influences with a distinctly Japanese sense of handcraft and refinement, blending trends with classics to offer everyday wear. The brand’s concept is built around “CRAFT” (handmade), “STANDARD” (classic), and “BOUTIQUE” (shop), and centers on careful craftsmanship and choices that stand the test of time. From spring 2021, it adopted “Make attachment part of everyday life” as its new concept, and offers products with an emphasis on ethics as well.
Concept
Make attachment part of everyday life