CREMO

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Overview

Tagline

Astonishingly superior.
CREMO is a grooming brand founded in 2005 by Mike Boone and Kyle Schroeder in Laguna Beach, California, USA. Starting with shaving cream, it offers personal care products including shaving, beard, hair, body, and facial care products, as well as fragrances. The brand officially presents a grooming experience that combines everyday values and sophisticated fragrances with uncompromising quality. Edgewell Personal Care acquired it in 2020.

Concept

Cremo is a modern grooming company that combines relentless passion with uncompromising quality. By merging authentic, everyday values with sophisticated fragrances, we create a grooming experience that is truly exceptional.

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Cremo Barber Grade
Beauty and cosmetics

A function-focused line highlighting barbershop quality

Cremo’s “Barber Grade” is a name officially used for a standalone product collection and w

Cremo’s “Barber Grade” is a name officially used for a standalone product collection and was previously introduced as a hair styling product line. While Cremo as a whole covers shaving, beard, body, face, hair, and other categories, this line primarily consists of shaving and hair styling products that promote a barber-grade experience. Unlike collections organized by scent, it is a sub-line within Cremo’s grooming products that emphasizes functionality with barbershop quality in mind.

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