Tagline
Black American casualwear where refinement meets grit
CRIMIE (currently styled as THE CRIMIE) is a Japanese menswear brand founded in Tokyo in November 2002. Designed by YONHO BOO, it presents a style that combines black-focused American casualwear with refinement, grit, and contemporary elegance. Drawing on motor culture such as cars and motorcycles, active sports such as those associated with the sea and mountains, and creative urban lifestyles, the brand offers clothing, denim, leather goods, accessories, and more. The brand name is slang derived from “PARTNER IN CRIME” and symbolizes intimacy and trust. Its guiding philosophy is “the fusion of initial impulse and curiosity,” and it opened an atelier in Los Angeles in 2006.
Concept
The fusion of initial impulse and curiosity