Tagline
CLASSY + SAVAGE
CRUSHAGAIN is a menswear brand established in 2018 and based in Korea. It presents street looks that cross the boundaries between masculinity, subculture, and classic style, with a focus on menswear. Tweed, used continuously since 2018, is its signature material, and each season it presents men’s tweed garments such as jackets and shirts. The brand promotes an approach that sets no limits on color, materials, or design, and uses “CLASSY + SAVAGE” as its slogan. The official website identifies ONECOMPANY, based in Gyeonggi-do, South Korea, as the operator, and the brand continues to sell products through its online shop.
Concept
It develops looks with an elegant, luxurious street sensibility by breaking down the boundaries of masculinity and those between subculture and classic style.