Tagline
EVERY DAY, EVERYWHERE, EVERY WAY
Founded in Nanjing, China, in 2015, Cupshe is a swimwear and beachwear brand. With women’s swimwear at its core, it also offers apparel for resorts and everyday wear, including cover-ups and dresses. Its stated values are positivity, quality, diversity, and affordability, and it emphasizes creating products for a range of body types and sizes. It primarily sells online and serves overseas markets, including North America.
Concept
At Cupshe, vacation isn't just a place, it's a state of mind.