Tagline
UP YOUR GAME
Amazfit is a smart wearable brand launched in September 2015 by the Chinese wearable device company Huami (now Zepp Health). It offers products primarily focused on smartwatches and smart bands for health management, fitness, and outdoor sports, connected to its proprietary Zepp OS and health management platform. Its vision is to help people live with passion and express a vibrant spirit, and it offers multiple series tailored to different uses and activity levels. Its products are sold in more than 90 countries worldwide.
Concept
To help more people feel liberated, live with passion, and express a vibrant spirit.