CUSTOM CULTURE

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Overview

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small sense of stylishness in everyday life
CUSTOM CULTURE is a Japanese menswear brand launched for the Spring/Summer 2001 season. Developed by Pazzo Co., Ltd., it proposes mode and casual styles that incorporate changing fashion trends and cultures while drawing on European designer style. Alongside highly designed apparel, it also offers street-inspired styles and, with “small sense of stylishness in everyday life” as its motto, pursues real clothes that are easy to wear in everyday life.

Concept

A “transforming” brand keen on European designer style, fashion trend and culture.

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