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customellow

customellow

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Country: South Korea
Founded: 2009 2000s
Category: Clothing Art projects
Related brands: Clothing brands founded in the 2000s Clothing brands from South Korea

Overview

Tagline

REFINED CONTEMPORARY

customellow is a menswear brand launched in 2009 by the FnC Division of South Korea’s Kolon Industries. It reinterprets classics from a contemporary perspective and focuses on tailoring-based garments. Its philosophy is to propose new aesthetic perspectives created by different elements, and it also develops projects that span cultural fields such as fashion, art, and music. SAD SMILE is a sub-brand.

Concept

customellow proposes a new aesthetic perspective created by different elements.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

SAD SMILE

Sub-brand

Clothing

An online offshoot line focused on casualwear for everyday use

SAD SMILE is an online-focused sub-brand derived from CUSTOMELLOW. Some products were offe

SAD SMILE is an online-focused sub-brand derived from CUSTOMELLOW. Some products were offered from 2017, and it fully launched in 2020 as a leading online collection. While CUSTOMELLOW is centered on tailoring and reinterpretations of classic styles, SAD SMILE focuses on easy casualwear, offering items with vivid colors, bold patterns, and graphic elements. It serves to broaden the brand’s offerings to more everyday use and a wider customer base. Kolon FnC’s official history also identifies it as a sub-brand of CUSTOMELLOW.

2020 Sub-brand

SAD SMILE

Clothing

An online offshoot line focused on casualwear for everyday use

SAD SMILE is an online-focused sub-brand derived from CUSTOMELLOW. Some products were offe