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SAD SMILE

SAD SMILE

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Country: South Korea
Founded: 2020 2020s
Category: Clothing Bags Wallets
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

SAD SMILE is an online-focused line derived from customellow, a menswear brand by South Korea’s Kolon Industries FnC. Some products were offered on Kolon Mall from 2017, and the line fully launched as an online-exclusive collection in 2020. Centered on easy casualwear, it offers clothing, bags, socks, and wallets featuring primary colors, bold patterns, and a crying smile character. Its concept is to express the contrasting emotions of “SAD” and “SMILE” with a witty twist.

Concept

The concept is to express two contrasting emotions with a witty twist, as its name suggests.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

customellow

Parent brand

Clothing

An online offshoot line focused on casualwear for everyday use

SAD SMILE is an online-focused sub-brand derived from CUSTOMELLOW. Some products were offe

SAD SMILE is an online-focused sub-brand derived from CUSTOMELLOW. Some products were offered from 2017, and it fully launched in 2020 as a leading online collection. While CUSTOMELLOW is centered on tailoring and reinterpretations of classic styles, SAD SMILE focuses on easy casualwear, offering items with vivid colors, bold patterns, and graphic elements. It serves to broaden the brand’s offerings to more everyday use and a wider customer base. Kolon FnC’s official history also identifies it as a sub-brand of CUSTOMELLOW.

2009 Parent brand

customellow

Clothing

An online offshoot line focused on casualwear for everyday use

SAD SMILE is an online-focused sub-brand derived from CUSTOMELLOW. Some products were offe