D.KELLY is a Japanese bag brand founded in Osaka in 2014. Its offerings are primarily for women and include handbags, shoulder bags, tote bags, rucksacks and backpacks, and business bags, as well as items for men. The brand emphasizes low prices, quality, and a wide range of items, with a concept spanning trends and classic styles. It uses a system of directly importing products made at overseas factories and operates stores primarily in Osaka, as well as in Tokyo, Kobe, and Kyoto.
Concept
The brand emphasizes Price (low prices), Quality, and Volume (number of items), offering a wide range from trends to classic items. It proposes bags designed to be easy to use and appealing to a broad range of customers, regardless of age or gender.