DADA

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Overview

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THE UNCHOSEN WINNER
DADA is a streetwear and sports brand founded in the United States in 1995. Launched by Dwayne Lewis and Michael Cherry, it started with caps and T-shirts before expanding into sports apparel and sneakers. It is also known for signature models made with NBA players. The brand incorporates the ideas of Dadaism, which questions established conventions, into its concept. After suspending operations in 2020, it relaunched in 2025 and currently offers apparel and accessories as DADA SUPREME.

Concept

Carries on the ideas of DADAISM through highly original designs unconstrained by established concepts.

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