Tagline
Dress-up style in everyday life
DAILY DRESS is a Japanese dress line launched by LAGUNAMOON in 2020. Based on the theme “Dress-up style in everyday life,” it proposes realistic dresses that are not overly formal and can be worn for everyday or formal occasions depending on how they are styled. Centered on a soft, light feel and an image of women who are gentle yet strong, the line suits a wide range of occasions, including weddings, wedding after-parties, meetings between families, and dinners. It offers dresses and pantsuits with practical features such as pockets.
Concept
A dress line suited to a wide range of occasions, using generous amounts of fabric that seem to hold air and incorporating a soft, light feel and an image of women who are gentle yet strong into its details.