David Jones

It is a private-label homewares line that David Jones launched in 2008 and reintroduced in 2019. Bedding, tableware, glassware, table linens, cookware, and home décor were offered together under a single brand presence. Its product area differs from those of other private-label lines, which include fashion and children’s goods. Homewares are currently presented in the online store as David Jones Collection Home, and the name Home Collection cannot be confirmed as that of a separate current brand.

This is the name under which David Jones launched its own private label. In a 2016 announcement, it was introduced as a line centered on classic clothing for men and women, combining seasonal trends with enduring wardrobe staples. It also appears in the FY24 own-brand list under the homewares category, positioning it as a classic-oriented offshoot distinct from David Jones Collection, which covers a broader range of products.

Agenda is an in-house private label owned by David Jones, and its official product pages show that it offers jewelry and accessories for women. It is also listed as women's accessories in the FY24 in-house brand list, confirming that it has a distinct name within the David Jones brand family. In contrast to Alta Linea, which focuses on men's accessories, and Milana, which offers accessories for women and men, Agenda is positioned as a specialist line for women's jewelry.

Alta Linea is one of the private labels owned by David Jones, and its official brand page shows it offering accessories such as bags and wallets for men. Unlike Agenda, which focuses on women's accessories, and Milana, which offers small accessories for both men and women, it is a brand centered on men's accessories. It complements the department store's assortment of external brands by providing men's accessories designed in-house.

A private label owned by David Jones, it offers products under a distinct name on the official brand page. Its clothing centers on women’s apparel suited to everyday wear, and also extends to menswear and children’s clothing, as well as bags and accessories. The broad range includes home goods such as bedding and tableware. Separate from the external brands carried by the department store, it is a core line of products developed in-house.

This is a name listed in past official private-label listings as a children’s clothing in-house brand owned by David Jones. It was treated as an independent brand covering children’s apparel and served the kidswear segment within David Jones’s broader product range, which also includes womenswear and menswear. The same name does not appear in the later FY24 in-house brand list and cannot be confirmed as an independent line on the current brand page, so it is recorded as a line offered in the past.

Milana is an in-house private label owned by David Jones. Its official page lists product categories for men and women and offers accessories such as hats, scarves, gloves, and belts. It is also recorded as a men’s and women’s accessories brand in the FY24 own-brand list. Its role is distinct from Agenda, which specializes in women’s jewelry, and Alta Linea, which focuses on men’s accessories; Milana is a line that complements the range of apparel accessories across genders.

As one of David Jones’ own private-label brands, this was a line listed under babywear in a past official listing. While other David Jones in-house lines covered general apparel and homewares, this line focused specifically on clothing for babies. The FY20 official brand list identifies it by a separate brand name and product category, but it does not appear in the FY24 list and cannot be confirmed as a current independent brand; it is therefore treated as a former sub-line.

Saffron & Clover is one of David Jones’s private-label brands, listed in its official FY24 brand directory as a brand for children’s clothing and accessories. David Jones’s current online store also sells children’s clothing under the standalone brand name. In contrast to David Jones Collection, which covers women’s, men’s and children’s products as well as homewares, it is a spin-off line focused on children’s fashion.