Organic by David Jones

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Overview

Organic by David Jones is a private label owned by the Australian department store David Jones, which directly sourced and sold its products. Official materials classify it as a babywear brand. No founding year, founder, dedicated designer, or distinct brand philosophy has been confirmed. It does not appear in the company’s later lists of its own brands and is therefore regarded as a brand that has since ceased operations.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1838
1838 Parent brand
David Jones
Bags

A former in-house line specializing in babywear

As one of David Jones’ own private-label brands, this was a line listed under babywear in

As one of David Jones’ own private-label brands, this was a line listed under babywear in a past official listing. While other David Jones in-house lines covered general apparel and homewares, this line focused specifically on clothing for babies. The FY20 official brand list identifies it by a separate brand name and product category, but it does not appear in the FY24 list and cannot be confirmed as a current independent brand; it is therefore treated as a former sub-line.

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Wearers and lines

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