Tagline
Let’s go out.
DAY OUT is a Japanese fashion goods and urban outdoor brand whose products went on sale in October 2018 through GRAND JAPAN Co., Ltd. Centered on bags and accessories such as tote bags, backpacks, eco bags, shoulder bags, sacoches, and neck wallets, it offers items for outdoor activities, travel, and everyday outings. With the slogan “Let’s go out,” the brand focuses on enjoyable days spent “outside the home” and on outings, offering urban outdoor goods for both everyday life and outdoor use. Its series include Standard, Chaburu, Narrative, DOM DOM, and Travel.
Concept
day out = an enjoyable day spent “outside the home” / “going out”