Tagline
From the essence, only the pure.
DE PERI MERA is a womenswear brand founded in Seoul, South Korea, in 2020 by designer Boo Choi. It offers outerwear, tops, bottoms, dresses, and accessories, and proposes classic lifestyle wear suitable for settings ranging from the office to everyday life. Guided by the motto “From the essence, only the pure,” it creates clothing that is not excessive yet has presence, is comfortable to wear all day, and can be worn for a long time without being influenced by trends. Its collections are centered on a minimalist, feminine direction and the use of durable materials such as cotton, modal, wool, and cashmere.
Concept
Clothing with presence without excess, comfortable to wear all day, and made with fits and materials designed for long-term wear without being swept up in trends.