DECHO

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Country: Japan
Founded: 2003 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

DECHO is a Japanese hat brand founded in 2003 in Kurashiki, Okayama Prefecture, by Keisuke Motoda, representative of Ray Co., Ltd. Drawing on his experience collecting old workwear and hats, the brand uses good things from the past, both domestic and international—including workwear, military, Native American, vintage, and deadstock items—as design sources, reinterpreting them through Japanese eyes and techniques. Its concept is to make hats that change color with wear and develop over time. The hats are sewn in the brand’s own factory, including through mass-production processes. The lineup includes caps, hats, and knit caps, with the KOME CAP and KOME HAT among its signature items.

Concept

Making hats that change color with wear and develop over time

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2021

Year Brand Category Description

2021

GOLDEN SOMBRERO

Sub-brand

Clothing

A collaborative label that blends external creative work

GOLDEN SOMBRERO is an independently named hat label jointly developed by DECHO and TACOMA

GOLDEN SOMBRERO is an independently named hat label jointly developed by DECHO and TACOMA FUJI RECORDS. It builds on DECHO’s hat design and sewing expertise and its approach to making products that can be enjoyed as they age, incorporating TACOMA FUJI RECORDS artwork through embroidery to offer caps intended for everyday use. Unlike DECHO’s standalone STANDARD line and seasonal collections, it is positioned as a collaborative line that continues to create with an external label. New releases have been presented over multiple years, so it is not a one-off collaboration.

DECHO STANDARD

Sub-brand

Accessories

A core line responsible for DECHO’s established styles

DECHO STANDARD is an established line that DECHO’s official online store consistently cate

DECHO STANDARD is an established line that DECHO’s official online store consistently categorizes as “DECHO Standard products” or the “STANDARD series.” Centered on models that represent DECHO’s basic styles, such as KOME CAP, BIKERS CAP, SERVICE CAP, and KOME HAT, it is offered separately from seasonal products. In contrast to the SHALLOW KOME series, characterized by a shallow fit, and material-specific projects, it emphasizes continuity and standard specifications, occupying a central position in presenting DECHO’s hat-making for everyday use.

2021 Sub-brand

GOLDEN SOMBRERO

Clothing

A collaborative label that blends external creative work

GOLDEN SOMBRERO is an independently named hat label jointly developed by DECHO and TACOMA