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GOLDEN SOMBRERO

GOLDEN SOMBRERO

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Country: Japan
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

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Overview

Tagline

This is just right

GOLDEN SOMBRERO is a Japanese cap brand launched in 2021 as a joint label by DECHO, a hat brand based in Kurashiki, Okayama Prefecture, and TACOMA FUJI RECORDS, a T-shirt label from Tokyo. Drawing on DECHO’s expertise in hatmaking and sewing, it presents TACOMA FUJI RECORDS’ artwork through embroidery and offers “ordinary caps” with a thorough focus on everyday use. Championing a “new standard” summed up by “This is just right,” the brand continues to release seasonal products featuring artwork by Jerry Ukai, Yunosuke, Yachiyo Katsuyama, and others.

Concept

“Ordinary caps” with a thorough focus on everyday use

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

DECHO

Parent brand

Clothing

A collaborative label that blends external creative work

GOLDEN SOMBRERO is an independently named hat label jointly developed by DECHO and TACOMA

GOLDEN SOMBRERO is an independently named hat label jointly developed by DECHO and TACOMA FUJI RECORDS. It builds on DECHO’s hat design and sewing expertise and its approach to making products that can be enjoyed as they age, incorporating TACOMA FUJI RECORDS artwork through embroidery to offer caps intended for everyday use. Unlike DECHO’s standalone STANDARD line and seasonal collections, it is positioned as a collaborative line that continues to create with an external label. New releases have been presented over multiple years, so it is not a one-off collaboration.

2003 Parent brand

DECHO

Clothing

A collaborative label that blends external creative work

GOLDEN SOMBRERO is an independently named hat label jointly developed by DECHO and TACOMA