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DECHO STANDARD

DECHO STANDARD

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Country: Japan
Category: Accessories
Related brands: Accessories brands from Japan

Overview

DECHO STANDARD is the signature line of DECHO, a hat brand launched in 2003 and based in Kurashiki, Okayama Prefecture. It reconstructs traditional elements from Japan and abroad, including workwear, military, Native American, and vintage styles, through a Japanese perspective and craftsmanship, producing hats in-house from start to finish, including mass production. Focusing on styles such as the KOME CAP, KOME HAT, BUCKET HAT, and SERVICE CAP, it offers unisex caps and hats suited to everyday use. At its core are “hats that change with age,” whose color and texture evolve through repeated wear and washing, and it offers staple products made in Japan.

Concept

Hats that change color with each wear and evolve over time

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

DECHO

Parent brand

Clothing

A core line responsible for DECHO’s established styles

DECHO STANDARD is an established line that DECHO’s official online store consistently cate

DECHO STANDARD is an established line that DECHO’s official online store consistently categorizes as “DECHO Standard products” or the “STANDARD series.” Centered on models that represent DECHO’s basic styles, such as KOME CAP, BIKERS CAP, SERVICE CAP, and KOME HAT, it is offered separately from seasonal products. In contrast to the SHALLOW KOME series, characterized by a shallow fit, and material-specific projects, it emphasizes continuity and standard specifications, occupying a central position in presenting DECHO’s hat-making for everyday use.

2003 Parent brand

DECHO

Clothing

A core line responsible for DECHO’s established styles

DECHO STANDARD is an established line that DECHO’s official online store consistently cate