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DEMY by DEMYLEE

DEMY by DEMYLEE

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Country: United States
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

For those who want easy clothes to live in.

DEMY by DEMYLEE is a casual line that debuted in fall 2021 from DEMYLEE, a New York–based knitwear brand. Created by designer Demi Lee, it carries on DEMYLEE’s classic, understated approach while proposing a more youthful, everyday wardrobe. Centered on knitwear made with high-quality, easy-care yarns and fabrics, the line offers relaxed, friendly, natural items, with “a familiar piece in your closet (Familiar/Ordinary)” as its concept.

Concept

A familiar piece in your closet ~Familiar/Ordinary~

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

DEMYLEE

Parent brand

Clothing

A casual line extending toward younger customers and everyday wear

DEMY by DEMYLEE is a diffusion line established to move in a younger, more casual directio

DEMY by DEMYLEE is a diffusion line established to move in a younger, more casual direction while retaining the classic, understated elements of DEMYLEE. Official descriptions clearly distinguish it as a line offering a simple, easy-to-wear, relaxed wardrobe for younger customers and those seeking everyday clothing. It debuted in Fall/Winter 2021 and serves as a more everyday, approachable entry point within the brand family, distinct from DEMYLEE’s high-quality knitwear.

2007 Parent brand

DEMYLEE

Clothing

A casual line extending toward younger customers and everyday wear

DEMY by DEMYLEE is a diffusion line established to move in a younger, more casual directio