DEMYLEE

LAD BY DEMYLEE is a Japan-exclusive men's line derived from DEMYLEE. While DEMYLEE itself focuses primarily on knitwear for women, the line launched for Fall/Winter 2013 as a line offering high-quality knitwear and apparel for sophisticated men. It carries forward the parent brand's approach to material selection and everyday wear while clearly focusing on the men's market, and is positioned within the DEMYLEE brand family as an independent line responsible for menswear offerings.

DEMY by DEMYLEE is a diffusion line established to move in a younger, more casual direction while retaining the classic, understated elements of DEMYLEE. Official descriptions clearly distinguish it as a line offering a simple, easy-to-wear, relaxed wardrobe for younger customers and those seeking everyday clothing. It debuted in Fall/Winter 2021 and serves as a more everyday, approachable entry point within the brand family, distinct from DEMYLEE’s high-quality knitwear.