Tagline
Infusing everyday life with emotion
depound is a lifestyle brand founded in Seoul, South Korea, in 2016 by Jeong Eun-jung and Cho Hyun-su. Centered on adding a natural sensibility to everyday items, it offers bags, apparel, accessories, home goods, and more. The brand first drew attention for its eco bags and fabric calendars, and expanded into apparel in 2022. The two co-representatives also direct the brand, which operates primarily in South Korea and has expanded overseas, including to Japan and China.
Concept
A brand that brings natural beauty to products used frequently in everyday life and proposes an emotionally resonant lifestyle.