DESIRE was a series launched by the Korean colored contact lens brand URIA i-DOL (now URIA). Its official product page listed four colors: LIME GREEN, EURO GRAY, AMBER GRAY, and OCEAN BLUE. The lenses were listed with a base curve of 8.6 mm, a lens diameter of 14.0 mm, a colored diameter of 13.4 mm, a water content of 38%, and a six-month use period. URIA i-DOL stated that it pursued research and development into lens designs with trend appeal and originality. Following its rebranding as URIA in January 2026, DESIRE could not be found in the current official product lineup and is considered a discontinued former series.
Fashion brand directory szu
Page language: English
DESIRE
Share
X
(opens in a new tab)
Threads
(opens in a new tab)
Link copied
Could not copy. Select and copy the link below.
No longer active
- Country
- South Korea
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2014
Year
Brand
Category
Description
2014
URIA
Parent brand
Eyewear
A color-focused line that broadens the range of color payoff
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in color, offering Amber Gray, Euro Gray, Lime Green, and Ocean Blue. Unlike YURIAL’s transparency, eyeis’s natural tone-up effect, and CANNA ROZE’s muted colors that blend with the eyes, it creates a change in impression centered on gray, green, and blue color payoff. It is a derivative line that adds to URIA color expression characteristic of colored contact lenses, which everyday natural styles alone cannot fully provide.
2014
Parent brand
URIA
Eyewear
A color-focused line that broadens the range of color payoff
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in color, offering Amber Gray, Euro Gray, Lime Green, and Ocean Blue. Unlike YURIAL’s transparency, eyeis’s natural tone-up effect, and CANNA ROZE’s muted colors that blend with the eyes, it creates a change in impression centered on gray, green, and blue color payoff. It is a derivative line that adds to URIA color expression characteristic of colored contact lenses, which everyday natural styles alone cannot fully provide.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about DESIRE
Country of origin, founding year, categories and parent brands.
DESIRE is from South Korea.
DESIRE covers the following categories: Eyewear.
DESIRE is a sub-brand of URIA.