URIA is a Korean colored contact lens brand launched in 2014. It developed from its former brand name, IDOL LENS, into its current identity as URIA. Centered on research and development of on-trend, distinctive lens designs, it offers daily, monthly, and long-wear colored lenses. Its series include Kanna Rose, Yurial, Eyes, Isul, Euro Ring, and Bad Cat, with lenses designed to bring out each person's expression through harmony with soft colors. Based in Korea, the brand has expanded its distribution network to overseas markets, including Japan.
Concept
The concept centers on freely expressing one's individuality through harmony with soft colors. URIA proposes lenses that make each person's expression, shaped by their skin tone, hair color, and eyes, look beautiful.
Related brands
Parent brands and sub-brands, ordered by founding year.
MADE is an independent line in URIA’s long-term-use category, offering Mist Green, Mood Br…
MADE is an independent line in URIA’s long-term-use category, offering Mist Green, Mood Brown, Real Brown, and Skin Beige. Official product information specifies a usage period of 6–12 months and combines a rimmed design with a precise dot pattern and silky tones. It uses dot arrangements and color design distinct from the main YURIAL and CANNA ROZE series, and, separate from BADCAT’s striking color expression and NANAVIEW’s everyday contour expression, serves as a long-term-use type with a natural rimmed design.
YURIAL is an independent line representing URIA’s daily disposable category, offering Wate…
YURIAL is an independent line representing URIA’s daily disposable category, offering Water Brown, Earl Grey, Mul Grey, and other styles. Its core design features marble-like clarity and dimensional gloss, while colors along the lower part of the lens and muted grays add light and depth to the eyes. In contrast to eyeis, which naturally brightens the eyes with tiny dots; Eesle, with its soft circular gradient; and CANNA ROZE, with its fine rim and muted colors, YURIAL is positioned as a 1-day line that foregrounds light reflection and a dewy impression.
A daily disposable line offering natural changes through tiny dots
eyeis is a standalone series in URIA’s daily disposable category, offering Melo Brown, Ash…
eyeis is a standalone series in URIA’s daily disposable category, offering Melo Brown, Ash Brown, and Essential Gray. Its defining feature is the use of delicate color layering created with tiny dots, providing a natural brightening effect without substantially changing the contours or tone of the eyes. Alongside YURIAL, centered on marble-like clarity; CANNA ROZE, with fine rims and muted colors; and Eesle, with a soft circular design, it functions as a core line in the eyeis range focused on everyday wearability.
BADCAT is an independent line in URIA’s official lineup, offering both daily disposable an…
BADCAT is an independent line in URIA’s official lineup, offering both daily disposable and long-term-use types, with options such as Egyptian gray, Siam beige, and Turkish blue. Through combinations of patterns and colors that differ from YURIAL’s translucency, eyeis’s tiny dots, and CANNA ROZE’s thin rims and muted colors, it presents color expressions that clearly change the impression of the eyes. In contrast to URIA’s natural-style lines, it plays a role in adding presence through a range of colors and designs.
Eesle is a derivative line within URIA’s daily disposable category and was launched first …
Eesle is a derivative line within URIA’s daily disposable category and was launched first in Japan in April 2025. Its circle design spreads like ink bleeding in a sumi-e painting, with natural hues and soft gradients at its core. The line includes スンスブラウン, アイムバター, ムアグレー, and ブラーグレー. Unlike YURIAL’s glossy spheres, eyeis’s tiny dots, and CANNA ROZE’s thin rims and muted colors, it adds color and depth to the eyes without strongly emphasizing their outlines.
YURIAL PLUS is a series derived from YURIAL in URIA’s one-month-use category, offering Wat…
YURIAL PLUS is a series derived from YURIAL in URIA’s one-month-use category, offering Water Brown and Earl Grey. It carries forward YURIAL’s defining features: marble-like clarity, dimensional gloss, and a design that adds light to the lower part of the lens, while offering 1-month lenses, 2 per pack, with a DIA of 14.5 mm. Unlike eyeis PLUS’s ultra-fine dots, CANNA PLUS’s fine rims and muted colors, and NANAVIEW PLUS’s natural colors with rims, it is a derivative line that presents clarity and gloss most distinctly in the monthly category.
CANNA PLUS is a one-month line derived from URIA’s signature CANNA ROZE series, available …
CANNA PLUS is a one-month line derived from URIA’s signature CANNA ROZE series, available in Nude Brown and Blue Gray. It carries forward CANNA ROZE’s fine rims, muted tones, and color that blends naturally with the eyes, while extending the specifications to 1 month, 2 lenses, and a DIA of 14.5 mm. Unlike YURIAL PLUS’s translucency, eyeis PLUS’s tiny dots, and NANAVIEW PLUS’s natural colors with defined outlines, it is a derivative line that presents CANNA ROZE’s color design and rim treatment in the monthly category.
A monthly line for everyday wear with defined contours
NANAVIEW PLUS is a derivative line that extends the NANAVIEW family within URIA’s monthly …
NANAVIEW PLUS is a derivative line that extends the NANAVIEW family within URIA’s monthly category, offering cocoa that combines a rim with a natural color. Its official description emphasizes a natural size and suitability for everyday use, presenting a finish that blends into the eyes while retaining their contours. Unlike YURIAL PLUS’s marble-like sheen, eyeis PLUS’s tiny dots, and CANNA PLUS’s design centered on muted colors, it fulfills the role of rimmed everyday wear within URIA’s monthly lines.
A monthly line for eyeis’s delicate color development
eyeis PLUS is a derivative line of eyeis in URIA’s one-month category, offered in Ash Brow…
eyeis PLUS is a derivative line of eyeis in URIA’s one-month category, offered in Ash Brown and Essential Gray. It carries forward eyeis’s core elements of delicate design using tiny dots and natural tone enhancement, presenting them in monthly specifications and sizes distinct from 1day. While YURIAL PLUS focuses on clarity and luster, CANNA PLUS on fine rims and muted colors, and NANAVIEW PLUS on rimmed designs for everyday wear, eyeis PLUS extends a smooth finish with subdued color changes into the monthly category.
CANNA ROZE is a core series emblematic of URIA’s lineup, available in both daily disposabl…
CANNA ROZE is a core series emblematic of URIA’s lineup, available in both daily disposable and long-term use types. It combines a fine rim with muted natural colors such as beige brown, nude brown, and olive green, focusing on color that blends with naturally occurring eyes. Taking a different approach from YURIAL’s glossy finish, eyeis’s tiny dots, and Eesle’s soft circle design, it is a central line for URIA’s signature natural colors and contour definition.
A color-focused line that broadens the range of color payoff
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in …
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in color, offering Amber Gray, Euro Gray, Lime Green, and Ocean Blue. Unlike YURIAL’s transparency, eyeis’s natural tone-up effect, and CANNA ROZE’s muted colors that blend with the eyes, it creates a change in impression centered on gray, green, and blue color payoff. It is a derivative line that adds to URIA color expression characteristic of colored contact lenses, which everyday natural styles alone cannot fully provide.
A color line expanding the range of airy color payoff
EURORING is a series within URIA’s official product categories, offered in both daily disp…
EURORING is a series within URIA’s official product categories, offered in both daily disposable and long-term wear types. Its colors, including Mineral Gray, Mel Beige, and Water Gray, center on gray and beige tones, combining changes in contour and color. Unlike YURIAL’s glossy highlights, CANNA ROZE’s thin rims and muted colors, and eyeis’s tiny dots, it is positioned as a line that broadens URIA’s color range through airy color payoff and a light impression.
NANAVIEW is a core line in URIA’s long-term-use category, offering Laura Brown and Cocoa B…
NANAVIEW is a core line in URIA’s long-term-use category, offering Laura Brown and Cocoa Brown. It combines defined rims with natural colors to create a look with a natural sense of scale and defined contours intended for everyday use. Its design differs from CANNA ROZE’s fine rims and muted colors, YURIAL’s translucence, and eyeis’s tiny dots, serving as an everyday option within URIA’s long-term-use line. As the series that leads to the later NANAVIEW PLUS, it is also positioned as the foundation for monthly offerings in the same vein.
A monthly-use line derived from the CANNA ROZE range
ROZE AIRY is a monthly-use series derived from the CANNA ROZE line, offered in Beige Brown…
ROZE AIRY is a monthly-use series derived from the CANNA ROZE line, offered in Beige Brown, Nude Brown, Pumpkin Brown, and Olive Green. It is presented as a product range for monthly use, built on the natural tones and eye-fitting size associated with CANNA ROZE. Unlike the clarity of YURIAL PLUS, the tiny dots of eyeis PLUS, and the new color range of CANNA PLUS, it serves as a separate monthly line that complements CANNA ROZE’s color design and natural contours.
YURIAL MAX is an official product line of URIA, offered as a one-month line under a name a…
YURIAL MAX is an official product line of URIA, offered as a one-month line under a name and specifications distinct from YURIAL, with Water Brown and Earl Grey. It extends YURIAL’s color design, which evokes clarity and gloss, to a monthly format while featuring a product name and lens specifications different from those of YURIAL PLUS. Although it belongs to the same monthly segment as eyeis PLUS and CANNA PLUS, it is positioned as an independent line presenting YURIAL-family colors and concepts under different specifications.
MADE is an independent line in URIA’s long-term-use category, offering Mist Green, Mood Br…
MADE is an independent line in URIA’s long-term-use category, offering Mist Green, Mood Brown, Real Brown, and Skin Beige. Official product information specifies a usage period of 6–12 months and combines a rimmed design with a precise dot pattern and silky tones. It uses dot arrangements and color design distinct from the main YURIAL and CANNA ROZE series, and, separate from BADCAT’s striking color expression and NANAVIEW’s everyday contour expression, serves as a long-term-use type with a natural rimmed design.
YURIAL is an independent line representing URIA’s daily disposable category, offering Wate…
YURIAL is an independent line representing URIA’s daily disposable category, offering Water Brown, Earl Grey, Mul Grey, and other styles. Its core design features marble-like clarity and dimensional gloss, while colors along the lower part of the lens and muted grays add light and depth to the eyes. In contrast to eyeis, which naturally brightens the eyes with tiny dots; Eesle, with its soft circular gradient; and CANNA ROZE, with its fine rim and muted colors, YURIAL is positioned as a 1-day line that foregrounds light reflection and a dewy impression.
A daily disposable line offering natural changes through tiny dots
eyeis is a standalone series in URIA’s daily disposable category, offering Melo Brown, Ash…
eyeis is a standalone series in URIA’s daily disposable category, offering Melo Brown, Ash Brown, and Essential Gray. Its defining feature is the use of delicate color layering created with tiny dots, providing a natural brightening effect without substantially changing the contours or tone of the eyes. Alongside YURIAL, centered on marble-like clarity; CANNA ROZE, with fine rims and muted colors; and Eesle, with a soft circular design, it functions as a core line in the eyeis range focused on everyday wearability.
BADCAT is an independent line in URIA’s official lineup, offering both daily disposable an…
BADCAT is an independent line in URIA’s official lineup, offering both daily disposable and long-term-use types, with options such as Egyptian gray, Siam beige, and Turkish blue. Through combinations of patterns and colors that differ from YURIAL’s translucency, eyeis’s tiny dots, and CANNA ROZE’s thin rims and muted colors, it presents color expressions that clearly change the impression of the eyes. In contrast to URIA’s natural-style lines, it plays a role in adding presence through a range of colors and designs.
Eesle is a derivative line within URIA’s daily disposable category and was launched first …
Eesle is a derivative line within URIA’s daily disposable category and was launched first in Japan in April 2025. Its circle design spreads like ink bleeding in a sumi-e painting, with natural hues and soft gradients at its core. The line includes スンスブラウン, アイムバター, ムアグレー, and ブラーグレー. Unlike YURIAL’s glossy spheres, eyeis’s tiny dots, and CANNA ROZE’s thin rims and muted colors, it adds color and depth to the eyes without strongly emphasizing their outlines.
YURIAL PLUS is a series derived from YURIAL in URIA’s one-month-use category, offering Wat…
YURIAL PLUS is a series derived from YURIAL in URIA’s one-month-use category, offering Water Brown and Earl Grey. It carries forward YURIAL’s defining features: marble-like clarity, dimensional gloss, and a design that adds light to the lower part of the lens, while offering 1-month lenses, 2 per pack, with a DIA of 14.5 mm. Unlike eyeis PLUS’s ultra-fine dots, CANNA PLUS’s fine rims and muted colors, and NANAVIEW PLUS’s natural colors with rims, it is a derivative line that presents clarity and gloss most distinctly in the monthly category.
CANNA PLUS is a one-month line derived from URIA’s signature CANNA ROZE series, available …
CANNA PLUS is a one-month line derived from URIA’s signature CANNA ROZE series, available in Nude Brown and Blue Gray. It carries forward CANNA ROZE’s fine rims, muted tones, and color that blends naturally with the eyes, while extending the specifications to 1 month, 2 lenses, and a DIA of 14.5 mm. Unlike YURIAL PLUS’s translucency, eyeis PLUS’s tiny dots, and NANAVIEW PLUS’s natural colors with defined outlines, it is a derivative line that presents CANNA ROZE’s color design and rim treatment in the monthly category.
A monthly line for everyday wear with defined contours
NANAVIEW PLUS is a derivative line that extends the NANAVIEW family within URIA’s monthly …
NANAVIEW PLUS is a derivative line that extends the NANAVIEW family within URIA’s monthly category, offering cocoa that combines a rim with a natural color. Its official description emphasizes a natural size and suitability for everyday use, presenting a finish that blends into the eyes while retaining their contours. Unlike YURIAL PLUS’s marble-like sheen, eyeis PLUS’s tiny dots, and CANNA PLUS’s design centered on muted colors, it fulfills the role of rimmed everyday wear within URIA’s monthly lines.
A monthly line for eyeis’s delicate color development
eyeis PLUS is a derivative line of eyeis in URIA’s one-month category, offered in Ash Brow…
eyeis PLUS is a derivative line of eyeis in URIA’s one-month category, offered in Ash Brown and Essential Gray. It carries forward eyeis’s core elements of delicate design using tiny dots and natural tone enhancement, presenting them in monthly specifications and sizes distinct from 1day. While YURIAL PLUS focuses on clarity and luster, CANNA PLUS on fine rims and muted colors, and NANAVIEW PLUS on rimmed designs for everyday wear, eyeis PLUS extends a smooth finish with subdued color changes into the monthly category.
CANNA ROZE is a core series emblematic of URIA’s lineup, available in both daily disposabl…
CANNA ROZE is a core series emblematic of URIA’s lineup, available in both daily disposable and long-term use types. It combines a fine rim with muted natural colors such as beige brown, nude brown, and olive green, focusing on color that blends with naturally occurring eyes. Taking a different approach from YURIAL’s glossy finish, eyeis’s tiny dots, and Eesle’s soft circle design, it is a central line for URIA’s signature natural colors and contour definition.
A color-focused line that broadens the range of color payoff
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in …
DESIRE is an independent category within URIA’s lineup that clearly emphasizes changes in color, offering Amber Gray, Euro Gray, Lime Green, and Ocean Blue. Unlike YURIAL’s transparency, eyeis’s natural tone-up effect, and CANNA ROZE’s muted colors that blend with the eyes, it creates a change in impression centered on gray, green, and blue color payoff. It is a derivative line that adds to URIA color expression characteristic of colored contact lenses, which everyday natural styles alone cannot fully provide.
A color line expanding the range of airy color payoff
EURORING is a series within URIA’s official product categories, offered in both daily disp…
EURORING is a series within URIA’s official product categories, offered in both daily disposable and long-term wear types. Its colors, including Mineral Gray, Mel Beige, and Water Gray, center on gray and beige tones, combining changes in contour and color. Unlike YURIAL’s glossy highlights, CANNA ROZE’s thin rims and muted colors, and eyeis’s tiny dots, it is positioned as a line that broadens URIA’s color range through airy color payoff and a light impression.
NANAVIEW is a core line in URIA’s long-term-use category, offering Laura Brown and Cocoa B…
NANAVIEW is a core line in URIA’s long-term-use category, offering Laura Brown and Cocoa Brown. It combines defined rims with natural colors to create a look with a natural sense of scale and defined contours intended for everyday use. Its design differs from CANNA ROZE’s fine rims and muted colors, YURIAL’s translucence, and eyeis’s tiny dots, serving as an everyday option within URIA’s long-term-use line. As the series that leads to the later NANAVIEW PLUS, it is also positioned as the foundation for monthly offerings in the same vein.
A monthly-use line derived from the CANNA ROZE range
ROZE AIRY is a monthly-use series derived from the CANNA ROZE line, offered in Beige Brown…
ROZE AIRY is a monthly-use series derived from the CANNA ROZE line, offered in Beige Brown, Nude Brown, Pumpkin Brown, and Olive Green. It is presented as a product range for monthly use, built on the natural tones and eye-fitting size associated with CANNA ROZE. Unlike the clarity of YURIAL PLUS, the tiny dots of eyeis PLUS, and the new color range of CANNA PLUS, it serves as a separate monthly line that complements CANNA ROZE’s color design and natural contours.
YURIAL MAX is an official product line of URIA, offered as a one-month line under a name a…
YURIAL MAX is an official product line of URIA, offered as a one-month line under a name and specifications distinct from YURIAL, with Water Brown and Earl Grey. It extends YURIAL’s color design, which evokes clarity and gloss, to a monthly format while featuring a product name and lens specifications different from those of YURIAL PLUS. Although it belongs to the same monthly segment as eyeis PLUS and CANNA PLUS, it is positioned as an independent line presenting YURIAL-family colors and concepts under different specifications.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.