YURIAL

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Country: South Korea
Founded: 2021 2020s
Category: Eyewear
Related brands: Eyewear brands founded in the 2020s Eyewear brands from South Korea

Overview

Tagline

Clear, dewy eyes like marbles.

YURIAL is a spin-off line of colored contact lenses developed from URIA (formerly i-DOL / i-DOL LENS), which debuted in Korea in 2021. Its offerings focus on daily and long-term wear types, including WATER BROWN, EARL GRAY, and MUL GRAY. Under the phrase “clear, dewy eyes like marbles,” the line centers on expressing dimensional eyes with translucence, luster, and light.

Concept

Glossy colored contacts designed with beauty in mind. They recreate dimensional eyes with luster and light, like marbles that appear translucent from every angle.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2014

Year Brand Category Description

2014

URIA

Parent brand

Eyewear

Core 1-day line focused on clarity and gloss

YURIAL is an independent line representing URIA’s daily disposable category, offering Wate

YURIAL is an independent line representing URIA’s daily disposable category, offering Water Brown, Earl Grey, Mul Grey, and other styles. Its core design features marble-like clarity and dimensional gloss, while colors along the lower part of the lens and muted grays add light and depth to the eyes. In contrast to eyeis, which naturally brightens the eyes with tiny dots; Eesle, with its soft circular gradient; and CANNA ROZE, with its fine rim and muted colors, YURIAL is positioned as a 1-day line that foregrounds light reflection and a dewy impression.

2014 Parent brand

URIA

Eyewear

Core 1-day line focused on clarity and gloss

YURIAL is an independent line representing URIA’s daily disposable category, offering Wate