PROJEKT PRODUKT

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Overview

Tagline

Creates products that can be seen, heard, and felt.
PROJEKT PRODUKT is an eyewear brand launched in Seoul, South Korea, in 2014, led by optician Lee Hyun-ho. Combining the expertise of an optician with designers’ sensibilities, the brand offers eyeglasses and sunglasses. Its designs are guided by “Modern, Minimal, Classy, Wearable,” and it presents collections each season that prioritize the essential functionality of eyewear. In addition to its main and capsule collections, the brand also creates collaborative collections with artists and fashion designers.

Concept

Pursues understated intellectual luxury and warm minimalism.

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