Tagline
Own the Difference.
RIETI is an eyewear brand launched in Korea in 2014. Its range focuses on sunglasses and eyeglasses, with an emphasis on reasonable prices, quality, and designs that are easy to incorporate into everyday life. The official website positions eyewear not as something that defines the wearer, but as a way to express oneself, and suggests choosing pieces to suit one’s mood and individuality. It releases new collections each season.
Concept
Not to define me, but to express me. Rieti is eyewear that lets every moment feel true to who I am.