DIAGONAL is a Korean womenswear brand founded in Seoul in 2014 by Cha Hye-rim, Kwak Hye-sung, and Lee Han-sel. Guided by the idea of capturing everyday forms through simple expression and finding uniqueness within them, the brand offers tops, dresses, bottoms, outerwear, bags, and accessories. Its focus is daily wear that adds sensory elements to basic designs, and since 2019 it has also devoted attention to knitwear development. Knits serve as a representative item that expresses the brand’s identity, and the brand is based in Seoul.
Concept
seeks to find uniqueness through simple expressions within everyday forms.