DIDOT.

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Overview

DIDOT. is a womenswear line developed by Didot.showroom, based in Seoul, South Korea. A Japanese director living in Korea shares trends observed locally in real time with Japan. The line offers bottoms as its main category, along with tops, dresses, bags, shoes, and fashion accessories. With a focus on silhouette, it proposes items that add individuality through color and form while remaining simple. It centers on a stylish, androgynous minimalist style that incorporates girlish elements without making them overly sweet, and offers a selection of Korean fashion alongside original products.

Concept

The line offers a range of items centered on bottoms with a focus on silhouette, expressing individuality through color and shape while remaining simple. It proposes a stylish, androgynous minimalist style in which girlish items are styled without appearing overly sweet.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2018
2018 Parent brand
Didot.showroom
Clothing

The official original line responsible for in-house product planning

DIDOT. is an original line officially offered by Didot.showroom separately from its curate

DIDOT. is an original line officially offered by Didot.showroom separately from its curated products, and its product descriptions explicitly identify it as an “ORIGINAL LINE.” While Didot.showroom selects and introduces local Korean brands, DIDOT. continues to offer original products under its own name, including T-shirts, dresses, skirts, pants, and shoes, based on the shop’s direction. It is an official derivative line that shares part of its parent brand’s name while using its own label to identify its product range, distinguishing it from other brands carried by the shop. Within the brand family, it is positioned as the core original line that extends the shop’s curation into in-house product planning.

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Country of origin, founding year, categories and parent brands.

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