Tagline
See you outside.
Didriksons is an outerwear brand founded in 1913 by Hanna Didrikson and Julius Didrikson in the fishing village of Grundsund on Sweden’s west coast. It began by making workwear to protect fishermen from rain, wind, and cold. Today, it offers clothing for men, women, and children, focusing on jackets with waterproof and windproof properties. The brand’s philosophy is the idea of “adapting to the elements rather than challenging them.” Its product development focuses on functionality, from material selection to testing designed to simulate actual use.
Concept
We don’t challenge the elements. We adapt to them.