DIET BUTCHER is a Japanese fashion brand launched in Tokyo in 2002 by designer Naotaka Fukatami. Formerly known as DIET BUTCHER SLIM SKIN, it has developed clothing centered on menswear and connected with music and art. The brand is characterized by combining delicate, lightweight materials with substantial details, and presenting its work in formats unconstrained by convention, including runway shows, installations, and films. In 2021, it changed its name to DIET BUTCHER and developed its collections around the ideas of “clothing that gives strength” and “making the extraordinary everyday.”
Concept
Like the “flesh” needed for people to live more strongly, clothing that gives strength is created through a new aesthetic sensibility. Dismantling what has been everyday until now, clothing that gives strength. Not “classic clothing,” but a proposal of constant change. From the ordinary to the extraordinary, from harmlessness to ambition. Awakening one’s inner strength. Tearing apart established notions and desiring a radiant world yet unknown. Making the extraordinary everyday.