Tagline
Clothes for creating the self you like.
DIP IN CHOCOLATE is a Japanese women's casual brand launched by Haruyama Shoji in 2025. It began offering its products through the P.S.FA shop on ZOZOTOWN, with items including jackets, shirts, cut-and-sew tops, T-shirts, slacks, denim, knitwear, sweatshirts, dresses, and skirts. Based on mode and street styles, the brand primarily targets women in their teens and twenties, offering highly designed garments with distinctive accents. Its concept is clothing that lets people create the self they like, and freely enjoy the styles they prefer.
Concept
Clothes for creating the self you like. Like biscuits coated in chocolate, enjoy as much as you like of the styles you love. Enjoy a little taste or a bold change of flavor. My own willful clothes, savoring bitter, milk, and sweet styles alike.