DOCUS

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Country: Japan
Founded: 2012 2010s
Category: Lifestyle products Clothing Bags Accessories Footwear
Related brands: Lifestyle products brands founded in the 2010s Lifestyle products brands from Japan

Overview

Tagline

Do The Customer DOCUS

DOCUS is a Japanese golf brand whose project was launched in 2012 by HARAKEN Co., Ltd., based in Koga City, Ibaraki Prefecture. Founder, president, and designer Kentaro Hara draws on his sales and craftsmanship experience in the golf industry and customer feedback to develop a range centered on golf clubs, including drivers, fairway woods, irons, wedges, putters, and shafts, as well as caddie bags, shoes, accessories, and apparel. With the concept “Everything is for the golfer!”, the brand is committed to creating products that golfers seek, and also offers apparel under DOCUS DESIGN. In 2014, the DOCUS 701 Series was released simultaneously worldwide, expanding the brand’s sales channels overseas.

Concept

Everything is for the golfer!

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

DOCUS DESIGN

Sub-brand

Clothing

An apparel line focused on golf wear

DOCUS DESIGN is an apparel line launched in April 2016 by HARAKEN, which develops DOCUS. W

DOCUS DESIGN is an apparel line launched in April 2016 by HARAKEN, which develops DOCUS. While DOCUS’s product range centers on gear such as golf clubs and shafts, DOCUS DESIGN expands its scope through clothing to include functionality during rounds and wear for travel and everyday use. The official online store continues to offer seasonal men’s and women’s collections under the DOCUS DESIGN name, including tops and bottoms with features such as stretch, breathability, and UV protection. Rather than an individual series of club models, it is positioned as an independent apparel label that extends DOCUS’s brand context into clothing.

2016 Sub-brand

DOCUS DESIGN

Clothing

An apparel line focused on golf wear

DOCUS DESIGN is an apparel line launched in April 2016 by HARAKEN, which develops DOCUS. W