Doula Doula is a fashion brand introduced in 2019 as a participating brand in Belluna’s fashion e-commerce mall, RyuRyu mall. It currently offers women’s knitwear, tops, dresses, coordinated sets, outerwear, and fashion accessories on platforms such as ZOZOTOWN. Its brand profile on ZOZOTOWN states that it hopes women will enjoy “richer, higher-quality everyday lives” and that it aims to be “a brand that stays close to women in moments when they shine,” presenting trend-led, basic, and affordable items that can be styled in multiple ways. The brand description on WEAR says the name combines “Doula,” meaning an experienced woman, and conveys the idea of items that support women.
Concept
“We hope women will enjoy richer, higher-quality everyday lives” and “We aim to be a brand that stays close to women in moments when they shine.”