Tagline
Sustainable products at fair prices
DRASSN is an outdoor brand based in the Upper Palatinate region of Bavaria, Germany. It was founded in 2021 by siblings Juliane Lang and Fabian Lang, fourth-generation members of a family in the retail business. Its products include hats, socks, scarves, and hoodies. The brand emphasizes short transportation distances and supply chains, the use of recycled materials, production within the EU, quality and functionality, and affordable prices. The brand name derives from a word meaning “outside” in the Upper Palatinate/Bavarian dialect.
Concept
The brand believes that good outdoor clothing should reach its customers by a short route. It was founded to offer sustainable products at fair prices.