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Energystep

Energystep

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Country: Germany
Founded: 2021 2020s
Category: Footwear
Related brands: Footwear brands founded in the 2020s Footwear brands from Germany

Overview

Tagline

WE LOVE FASHION & FUNCTION

Energystep is a footwear line launched in 2021 by ara, a German shoe brand. It offers models suited to more active sports and urban lifestyles, initially focusing on sneakers for women. Centered on features such as lightweight construction and gel cushioning, the line aims to combine fashion and practicality. It uses ara’s “WE LOVE FASHION & FUNCTION” as its catchphrase and “FITNESS READY AND COMFORT” as its concept. Product categories are still available on ara’s official online store.

Concept

FITNESS READY AND COMFORT

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1949

Year Brand Category Description

1949

ara

Parent brand

Footwear

A line focused on lightness and active use

Energystep is a line under ara, described on official product pages as “Energystep line by

Energystep is a line under ara, described on official product pages as “Energystep line by ara” and offered as a separate collection in the official shop. Centered on lightweight, sporty shoes, it is characterized by designs featuring flexible uppers, removable footbeds, gel pads, and cushioning, with outdoor activities and an active daily life in mind. Compared with ara’s general comfort shoes, it is positioned with a stronger emphasis on mobility and lightness, and is treated as a sports-oriented line distinct from Motion’s walking support, a-round’s environmental considerations, and Fusion4’s fit construction.

1949 Parent brand

ara

Footwear

A line focused on lightness and active use

Energystep is a line under ara, described on official product pages as “Energystep line by