DRAW is a Japanese lingerie and self-care wear brand founded in 2022 by hair and makeup artist Kyoka Susa, based on the idea of “first skin”—what touches the skin first. Based in Tokyo, the brand focuses on underwear worn for oneself and selects materials with consideration for the skin and mind, working primarily with organic cotton and merino wool. In addition to lingerie, it also offers jewelry as items that prompt reflection on self-care.
Concept
Draw is a brand for wearing for yourself, not for someone else.