Tagline
“I wish something like this existed.”
e.x.p.japon is a baby and mom accessories brand developed by VIE INTERNATIONAL GROUP. Its main offerings include gifts for celebrating childbirth; items that make outings special, such as strollers and baby backpacks; baby care products; and gifts. The brand’s stated aim is “to bring a touch of luxury to the everyday lives of families around the world.” It is described as having been created to bring busy moms and dads the things they wish existed. It is based at the VIE GROUP headquarters building in Shimogyo-ku, Kyoto, and sells through directly operated stores and online.
Concept
—To bring a touch of luxury to the everyday lives of families around the world—