Tagline
Escape from the Star That Is Yourself
EDDEN ELLEN is a fashion brand founded in 2020 by はなお（平澤和記）, a Japanese video creator. The brand offers menswear and womenswear, as well as bags, shoes, eyewear, and other items. Its name conveys the idea of breaking out of one’s shell, venturing into the wider universe, and searching for an ideal star called “Eden.” Its guiding philosophy is “Escape from the star that is oneself,” and it proposes enjoying fashion freely, without being bound by closed-minded values or prejudice or worrying about what others think. The brand has expanded its recognition through sales on ZOZOTOWN and participation in Kansai Collection.
Concept
Break free from closed-minded values and prejudice, and enjoy fashion freely without being bound by what others think.