EGO TRIPPING

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Overview

EGO TRIPPING is a Japanese menswear brand founded by designer Jun Kawai in 1998. The brand focuses on apparel and also offers accessories, bags, and other items. With “DEVELOPMENT FROM GOOD'OL GEAR” as its concept, it interprets military and vintage styles, which are part of Kawai’s own roots, through its distinctive perspective, pursuing fresh yet basic “deepened craftsmanship.” Its products are carried by select shops and online stores across Japan, and it continues to release seasonal collections.

Concept

DEVELOPMENT FROM GOOD'OL GEAR

Related brands

Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
2017
2017 Sub-brand
Nena by EGO TRIPPING
Clothing

A spin-off line responsible for the brand’s women’s offerings

Nena by EGO TRIPPING is a women’s offshoot line that relaunched EGO TRIPPING’s women’s lin

Nena by EGO TRIPPING is a women’s offshoot line that relaunched EGO TRIPPING’s women’s line under a new name from Spring/Summer 2017. In announcements from the brand’s operator, it was clearly positioned as EGO TRIPPING’s women’s line and, with Takako Kaneko as director, presented EGO TRIPPING’s “deepened approach to making” from a women’s perspective. Its target gender and direction differed from those of EGO TRIPPING, whose main line was centered on menswear, and it served to present the brand’s world through a different entry point via womenswear and accessories. Pre-order offerings have been confirmed through the Summer 2021 collection.

- Sub-brand
EGO TRIPPING GRANDE JOGO
Clothing

A derivative line developed as a separate product group

EGO TRIPPING GRANDE JOGO was a derivative line developed within the EGO TRIPPING brand fam

EGO TRIPPING GRANDE JOGO was a derivative line developed within the EGO TRIPPING brand family as a product group separate from the main line. GARROT STORE listed it as a collection name independent of EGO TRIPPING, and major stockists also treated it as a brand name alongside EGO TRIPPING. Past products included T-shirts and other cut-and-sew items, and the line was positioned to offer graphic casual items distinct from the full-collection EGO TRIPPING main brand. The official online store currently lists no products in this collection, so it is identified as a past line.

- Sub-brand
EGO TRIPPING by RUTILE
Clothing

A line that handled the brand’s early womenswear offerings

EGO TRIPPING by RUTILE was an early womenswear line derived from EGO TRIPPING. GARROT’s of

EGO TRIPPING by RUTILE was an early womenswear line derived from EGO TRIPPING. GARROT’s official blog regularly featured women’s items such as dresses and overalls as collections under the name “by Rutile,” presenting them as a range incorporating elements of RUTILE. In contrast to EGO TRIPPING’s mainly menswear-focused main line, it handled women’s silhouettes and product selection, and is positioned as an early name for the brand’s womenswear offerings that later continued with EGO TRIPPING femme and Nena by EGO TRIPPING.

- Sub-brand
EGO TRIPPING femme
Clothing

A past line that focused on women’s offerings

EGO TRIPPING femme was a women’s line developed within the EGO TRIPPING brand family. GARR

EGO TRIPPING femme was a women’s line developed within the EGO TRIPPING brand family. GARROT’s official blog consistently listed it as a distinct brand name alongside EGO TRIPPING and GRANDE JOGO, and it provided women’s offerings distinct from the main label, which was primarily menswear-focused. It was announced that in Spring/Summer 2017, the name of EGO TRIPPING’s women’s line would change to Nena by EGO TRIPPING; EGO TRIPPING femme can therefore be regarded as an earlier women’s line.

- Sub-brand
LINK BY EGO TRIPPING
Clothing

A limited line focused on one-of-a-kind remakes

LINK BY EGO TRIPPING is a remake line established by EGO TRIPPING to release one-of-a-kind

LINK BY EGO TRIPPING is a remake line established by EGO TRIPPING to release one-of-a-kind pieces made from vintage clothing on an irregular basis. The official blog explicitly described it not merely as the name of a sales event, but as “EGO TRIPPING’s remake line LINK.” As a project connecting garments with garments and people with people, it produced one-of-a-kind pieces distinct from the regular seasonal collections. A pop-up for the line was held in 2020, but within the brand family it is positioned not as the pop-up itself, but as a remake project that continues to release pieces irregularly.

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