EKAL

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Country: Japan
Founded: 2019 2010s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Not the sea, not the mountains, but the lake.

EKAL is a Japanese outdoor fashion brand launched by Urban Research in 2019. Centered on the idea “Not the sea or the mountains, but the lake,” it explores time spent lakeside and presents ways to gently bring the city and nature closer together. It imagines a lifestyle through three elements—TRAVEL, ACTIVITY, and CAMP—and offers collections for women and men. It also offers lines such as the EKAL HIGH PERFORMANCE LINE, which enhances functionality.

Concept

EKAL is a coined word formed by reversing LAKE (lake). With “time spent by the lake” as its theme, it proposes ways to gently bring the city and nature closer together.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2023

Year Brand Category Description

2023

EKAL High Performance Line

Sub-brand

Clothing

A high-performance offshoot line for full-scale outdoor use

The “EKAL High Performance Line (H.P.L),” launched by EKAL in 2023AW, was introduced as a

The “EKAL High Performance Line (H.P.L),” launched by EKAL in 2023AW, was introduced as a new line intended to expand existing values around coexistence between urban and natural environments. Designed for full-scale outdoor recreation, it combines practical functionality with refined design. Within EKAL, it is positioned as a high-performance offshoot for demanding use, distinct from the regular offerings that connect everyday life with nature. It continues to be offered in 2026SS.

2023 Sub-brand

EKAL High Performance Line

Clothing

A high-performance offshoot line for full-scale outdoor use

The “EKAL High Performance Line (H.P.L),” launched by EKAL in 2023AW, was introduced as a