Ellno Loset

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Overview

Ellno Loset is a genderless mode-casual brand launched in Japan in 2021 by BUZZWIT Co., Ltd. It offers fashion that combines cool monotones with trend-driven casual styles for men and women in their teens and twenties. With “No Gender MOOD” as its brand concept, it proposes genderless fashion unconstrained by gender, to be worn for oneself. The brand offers apparel and goods, primarily online.

Concept

No Gender MOOD

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2023
2023 Sub-brand
Ellno de Mavie
Clothing

A glamorous, distinct line focused on women’s mode fashion

Where Ellno Loset champions a “No Gender MOOD” and proposes cool mode casualwear for all g

Where Ellno Loset champions a “No Gender MOOD” and proposes cool mode casualwear for all genders, Ellno de Mavie is part of the same BUZZWIT brand group and is developed as a line focused on mode fashion for women. It is officially positioned as a women’s mode brand that adds elegance and glamour, spanning everyday and special occasions. Centered on items such as shirts, blouses, dresses, skirts, and tailored jackets, it brings a mode sensibility to women’s wardrobes. It is distinguished by extending the parent brand’s genderless and casual qualities while focusing on women’s looks and glamorous styling.

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