Tagline
Wear the sky
ELOOPS is a Japanese fashion brand based in Tokyo and developed by Taiyodani Co., Ltd. Launched in the Fall/Winter 2023 season, it offers clothing designed to be enjoyed regardless of gender. Incorporating trends in fashion while adding an edge to its designs, the brand presents styles that are simple yet allow for individual expression. Guided by the philosophy of “escaping repetitive everyday life and preconceived notions to explore new possibilities,” it develops collections that combine timelessness and modernity.
Concept
Repeatedly bringing together the elements of Essential, Eternal, and Emotional to continually create something new.