e.m.eternal is a signature jewelry line derived from e.m., a Japanese jewelry brand established in 1996 by Eijiro Nakatani and Masayoshi Tobita. It presents jewelry from e.m.’s designs that has been loved over many years as a line, centered on rings and ear jewelry combining silver with cubic zirconia or freshwater pearls. Guided by the principle “timeless appeal while always remaining new,” it features expressions of swaying stones and chains as signatures, embodying “making things that bring joy to everyone” and “making things that seem familiar yet are rarely found.”
Concept
Timeless in its appeal while always remaining new, it feels fresh whenever it is picked up.