e.m.

An independent jewelry brand developed by the e.m. group since 2007. In contrast to e.m.’s casual, sculptural main line, it offers delicate, minimalist jewelry centered on gold, diamonds, and colored stones. The incorporation of a red ruby into every product is a defining feature of the brand. It occupies the everyday fine jewelry category, distinct from the costume jewelry that foregrounds the playful spirit of LOVE BY e.m. and the bridal-specialist line e.m.MARIAGE.

An independent line developed within the e.m. group since 2009. Unlike the main brand e.m.’s jewelry expression, it is based on a concept of giving form to the “LOVE” the designer feels at any given time, and primarily offers costume jewelry featuring motifs such as pearls and ribbons and materials such as brass and resin. Unlike little emblem’s delicate gold jewelry and e.m.MARIAGE’s bridal rings, it serves to add a playful touch to everyday outfits.

A bridal-specialist line operated by e.m. Drawing on the design expertise and craftsmanship developed through fashion jewelry, it offers engagement rings, wedding rings, and partner jewelry. Its uses and customer touchpoints differ from e.m.’s fashion jewelry, LOVE BY e.m.’s costume jewelry, and little emblem’s fine jewelry; it serves a specialized area that includes select-order and semi-custom options for weddings and anniversaries, as well as aftercare maintenance.

A core line within e.m., bringing together and reorganizing representative jewelry that the brand has developed over many years. It carries forward rings, earrings, and other pieces that have been supported for 10 to 20 years as e.m. icons. In contrast to the main brand’s current offerings, centered on new collections, it is positioned to continue selling design assets accumulated over time. Rather than being an independent brand with a different concept, like LOVE BY e.m., little emblem, or e.m.MARIAGE, it is a line that presents the core of e.m. through its standard products.