e.m.MARIAGE

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Overview

e.m.MARIAGE is the bridal line created by e.m., a Japanese jewelry brand based in Tokyo. Its parent brand, e.m., was established in 1996 by Eijiro Nakatani and Masayoshi Tobita. It carries forward the free-thinking approach and techniques developed through fashion jewelry, focusing primarily on engagement and wedding rings. Its official concept is “Creating things in the search for happiness.” In addition to original designs, it offers select-order and semi-custom options, and features rings that can be chosen as anniversary or amulet jewelry, domestic production, and a maintenance guarantee.

Concept

Creating things in the search for happiness

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1996
1996 Parent brand
e.m.
Accessories

A specialist line serving the bridal category

A bridal-specialist line operated by e.m. Drawing on the design expertise and craftsmanshi

A bridal-specialist line operated by e.m. Drawing on the design expertise and craftsmanship developed through fashion jewelry, it offers engagement rings, wedding rings, and partner jewelry. Its uses and customer touchpoints differ from e.m.’s fashion jewelry, LOVE BY e.m.’s costume jewelry, and little emblem’s fine jewelry; it serves a specialized area that includes select-order and semi-custom options for weddings and anniversaries, as well as aftercare maintenance.

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Frequently asked questions about e.m.MARIAGE

Country of origin, founding year, categories and parent brands.

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Activities and occasions

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